The globally popular singing competition, The Voice, has announced its permanent establishment in Decentraland’s Vegas City district. This innovative move enables fans of the renowned show to engage in music-oriented games, interact with its stars, and acquire unique ‘The Voice’ virtual merchandise.
The virtual stage is set. Enter #TheVoice Studios in @Decentraland's @VegasCityDCL to play exciting musical games, win fun prizes, and shop Coach wearables! #Decentraland#TheVoice is MONDAY 8/7c on @NBC. pic.twitter.com/Lt8VUBal3i
— The Voice (@NBCTheVoice) May 13, 2023
This dazzling new venue represents The Voice’s comprehensive Metaverse hub, open to supporters worldwide. Here, fans can share their music-inspired aspirations and experiences, purchase virtual merchandise from the dedicated store, explore virtual sets, and learn how to secure a much-desired audition for ‘The Voice’.
This initiative marks The Voice’s second venture into Decentraland, following a temporary presence at the highly acclaimed Metaverse Music Festival. The Voice, a global musical sensation, has now taken a significant leap forward by establishing a permanent base in Decentraland, making its presence known in the exciting and rapidly evolving realm of the Metaverse.
The Voice, in partnership with Decentraland, has created an array of captivating games and challenges to provide a fully immersive Metaverse experience. Activities include a music-themed scavenger hunt, dance competition, music creation, rhythm challenges, and music trivia. Enthusiastic participants can compete against each other in a ‘Battle Mode’ or engage in group competitions, reflecting the format of the hit show, which has been broadcasted in 148 countries worldwide.
With this new development, fans are invited to warm up their vocal cords, prepare their microphones, and make their way to The Voice’s brand new permanent abode in Decentraland.