Pussy Riot, the famous Russian feminist punk rock group, has recently teamed up with IMVU, a 3-D virtual world and social network platform, to launch a new Web3 community space called Utopia. This virtual space is designed to support gender equality, activism, and social justice while promoting self-expression, creativity, and connection.

The Pink Church of Feminism, which is the central feature of Utopia, will serve as a platform to host special events that support LGBTQIA+ causes. The founders plan to create a utopian society in the metaverse by delivering a virtual community that is feminist, queer, diverse, and radical. The idea is to offer a safe and supportive space for people who share their vision of creating a more equitable world.

Nadya Tolokonnikova, the founding member of Pussy Riot, who is known for her social activism and feminist advocacy, said, “It has always been a dream of mine to create a Pink Church of Feminism. Eventually, I’ll find a way to build it in real life. But the first step is to launch this vision in the metaverse.”

In addition to providing a platform for activism, Utopia will also feature non-fungible tokens (NFTs), which are digital assets that use blockchain technology to provide proof of ownership and authenticity. IMVU has planned four exclusive NFT drops for Utopia, with the first collection dropping on April 14. Owners of the digital collectible will be able to use them with their IMVU avatars. A portion of the proceeds from the sale of the collectibles will be donated to North Caucasus SOS, a Chechen organization that helps LGBTQIA+ individuals in the region.

To celebrate the launch of Utopia, an invite-only event was held at NFT NYC, where attendees were given a chance to receive a free exclusive NFT. Furthermore, the Utopia Quest will begin on April 17, allowing users to explore the Pink Church and earn an NFT reward. Additionally, a Pride party will be hosted in June to celebrate the LGBTQ+ community.

It is important to note that Tolokonnikova and Pussy Riot have recently faced backlash from the Russian government, which added Tolokonnikova to a list of wanted individuals. The Russian Interior Ministry cited a provocative NFT design as evidence against Pussy Riot under the charge of “hurting the religious feelings” of the people of Russia. Nonetheless, Tolokonnikova remains undeterred and continues to advocate for gender equality and social justice.