Spotify, the prominent music streaming platform, is currently testing token-gated playlists that enable Non-Fungible Token (NFT) holders to link their wallets and access tailored music content from their communities. The experimental service is presently available exclusively to a select group of NFT projects, including Fluf, Moonbirds, Kingship, and Overlord, and is accessible to NFT holders located in the United States, the United Kingdom, Australia, Germany, and New Zealand.
Overlord x @Spotify 🎶
We’ve been selected as one of Spotify’s partners in a new pilot.
🦎 Exclusive pilot of their token-enabled playlists
🎧 Launching with a holder-curated playlist
Details below ⤵️ pic.twitter.com/MDTjPRCXS5
— Overlord (@Overlord_xyz) February 22, 2023
Throughout the three-month trial period, the customized playlists will be frequently updated, and eligible NFT holders will be able to access them using a unique link. Overlord, a Web3 gaming and media universe, was among the first to break the news of this development to its community. In a tweet, the project announced that Creepz NFT holders could connect their Web3 wallets on Spotify and access the community-curated “Invasion” playlist.
Kingship, the NFT band backed by Universal Music Group, also shared the positive news with its followers, stating that it has designed a token-gated playlist for NFT holders. The playlist features well-known artists such as Snoop Dogg, Missy Elliott, Queen, and Led Zeppelin.
We, KINGSHIP strive to ALWAYS be at the forefront of technology and music.
Now, we're taking this commitment a step further by launching a brand new token-enabled playlist with @Spotify!
This is a special curated playlist exclusively for KINGSHIP Key Card (NFT) holders. 🧵 pic.twitter.com/5ftjk8OgC6
— KINGSHIP (@therealkingship) February 22, 2023
According to a Spotify spokesperson, the new experiment aims to enhance user experience on the platform, and the company “regularly conducts several tests to achieve this objective.” They further stated that some of these tests lead to broader improvements to the user experience, while others provide valuable insights.
It remains uncertain whether the platform will roll out this feature on a larger scale, as it is contingent on the feedback and reactions of the NFT community.