Renault, the renowned French automotive manufacturer, is furthering its Web3 initiative with a unique project following the triumph of its inaugural NFT collection. The innovative venture entails the introduction of an exclusive series of RACING SHOE5 NFTs and sneakers, echoing the vibrant hues of the classic R5 Turbo.
The RACING SHOE5 collection comprises six distinct designs. Five of these creations draw inspiration from the legendary R5 Turbo models, serving as an homage to the notable R5 Turbo 3E exhibition car. The remaining batch, fashioned by the Web3 R3NLT community, underscores the significance of community engagement in the realm of Web3, producing an array of both digital and tangible commodities.
These sneakers embody the quintessential traits of the R5 Turbo, from the seatbelt-inspired shoelaces and upholstery-influenced interiors to the slanted rear that mirrors the vehicle’s framework. In a bid to appeal to environmentally-conscious consumers and contribute to global conservation efforts, Renault has implemented sustainable measures in its manufacturing process, utilizing only the finest-certified leather.
In an innovative move, Renault is integrating NFT chips into its physical products to denote the certification of authenticity. This blockchain-based data encapsulates crucial details about the shoe’s material, composition, and manufacturing traceability, thereby bolstering consumer trust and loyalty and potentially stimulating sales.
an NFC chip is hidden in the sneaker tongue 👀
trigger it and redeem a proof of ownership!
an NFT acting as a certificate of authenticity
a 🧵 1/3 pic.twitter.com/qaXBFCzK8C
— R3NLT (@Renault_NFT) May 5, 2023
As part of Renault’s dedication to its Web3 community, early access to the forthcoming mint of the RACING SHOE5 NFT collectibles will be exclusively available to its members. This strategy exemplifies Renault’s appreciation for its community, particularly digital asset and fashion designers. The general public will gain access to these unique products on May 17.
In line with its commitment to sustainability, Renault is employing a forward-thinking approach to the production of these sneakers. The physical versions will only be manufactured once an NFT equivalent has been purchased for €265, thereby ensuring the exclusivity and uniqueness of each pair.
The RACING SHOE5 NFTs and their physical counterparts are available for purchase via Renault’s immersive 3D shopping platform, the ‘Renault Research and Development Center’. The platform will also feature other limited-edition customizable merchandise for both new and returning customers.
By prioritizing ecologically-responsible manufacturing and community engagement, Renault’s Web3 project establishes a new benchmark in the convergence of technology, fashion, and sustainability.