As non-fungible tokens (NFTs) continue to reshape the digital landscape, prominent brands from various sectors are joining the revolution, including Starbucks, Nike, Charmin, and Taco Bell. Now, QuikTrip, a renowned US convenience store chain, is making its debut in the world of digital collectibles.
To celebrate the inauguration of its 1,000th store, QuikTrip has launched a free mint of 1,000 Ethereum-based NFTs. Each NFT features a whimsical “QT” character, donned in the same red shirt as store employees, with randomly generated visual elements. Some characters are even depicted consuming fast-food items like hot dogs, burgers, and veggie wraps, which are synonymous with the store’s offerings.
Based in Tulsa, Oklahoma, QuikTrip operates across 17 states, with a significant presence in Texas and Arizona. Unlike many brands that have incorporated a rewards program or future utility for their NFTs, QuikTrip has not outlined any such initiatives. A company representative confirmed that there are currently no further plans for these digital assets.
Aisha Jefferson-Smith, QuikTrip Corporate Communications Manager, spoke about this initiative, stating, “For our customers that have an interest in the digital space, this is a fun and unique way to celebrate the opening of our 1,000th store.”
Even though the press release specified that these Ethereum NFTs are “not intended for resale,” they can be traded and sold like any standard Ethereum NFT. At the time of the announcement, only about 30 of the free NFTs have been claimed, according to the free claim page. Surprisingly, one of these NFTs has already been listed on the OpenSea secondary marketplace for 1 ETH, roughly equal to $1,885.
QuikTrip’s approach diverges from other brands who are leveraging NFTs to enhance their loyalty programs. For instance, Starbucks is developing a Web3 rewards platform on the Ethereum scaling network Polygon, called Starbucks Odyssey, which involves both free and premium NFTs. Similarly, the bubble tea chain, Boba Guys, is constructing a rewards program on Solana. However, QuikTrip’s primary focus is on providing a free digital memento, a unique keepsake to mark the grand opening of its Converse, Texas store.