Proof, a Web3 startup, has announced the launch of its latest digital art series, the “Moonbirds: Diamond Exhibition.” This exclusive collection will feature 10,000 digital artworks created by 22 talented artists, including Beeple, Daniel Isles (also known as Dirty Robot), Terrell Jones, Summer Wagner, and Michael Sidofsky. However, these pieces will only be available to Moonbirds holders who have achieved Diamond Nest status by staking their NFTs with the company for a specified period of time.

The Moonbirds collection boasts a unique nesting function that incentivizes holders to lock up their NFTs instead of selling or listing them. The longer a Moonbird is nested in a holder’s wallet, the more perks and rewards become available to the holder, such as the “Diamond Exhibition.” The Day 1 Diamond Nesters, those who staked their Moonbirds NFTs on the first day that the Moonbirds nesting program launched, will be airdropped a “Choice Pass” on April 18. This pass will enable them to rank their preferred artists among the 22 participating in the collection. After a four-day voting period, Proof will use a raffle informed by those rankings to airdrop art pieces to all participating Day 1 Diamond Nest Moonbirds holders.

Subsequently, all Diamond Nesters who staked their Moonbirds within the first week of the nesting program’s debut will go through a similar rank choice voting and airdrop process, until all 10,000 artworks have been distributed.

To celebrate the launch of the collection, Proof will host a party with Beeple for Moonbirds holders at NFT NYC this Thursday. During the event, the artist will draw one of his Diamond Exhibition pieces in-person.

This drop comes at a time when Proof and other NFT companies are continuously searching for ways to keep their NFT holders engaged and satisfied. In February, Proof canceled its marquee annual gathering, Proof of Conference, citing a lack of interest. Some Moonbirds holders were outraged at the news, as access to the conference had previously been advertised as one of the main perks associated with owning a Moonbirds NFT.

Yuga Labs, the $4 billion company behind the dominant NFT collection Bored Ape Yacht Club, similarly advertises access to ApeFest, an annual gathering of Bored Ape holders that features performances from high-profile music artists such as Eminem and Snoop Dogg, as a key benefit of owning an Ape. Last week, Yuga announced a series of exclusive jewelry pieces crafted in partnership with Gucci that were only available to holders of certain NFTs within Otherside, Yuga’s ape-themed metaverse game. This promotion, which lasted only 24 hours, raised over $5.7 million, according to Yuga.