Numerous prominent brands have embraced non-fungible tokens (NFTs) to enhance customer engagement, with Nike spearheading this remarkable paradigm shift. In a prime example of utilizing NFTs to create exclusivity and reward customer loyalty, Nike is now poised to offer a physical version of the Air Force 1 NFT sneakers.
— RTFKT (@RTFKT) March 18, 2023
The NFTs were created in collaboration with RTKFT, a digital art studio that Nike acquired in 2021. The project is being led by renowned digital artist Takashi Murakami, who has created distinctive designs that comprise the Air Force 1 NFT collection. Nike’s objective is to make the physical versions of these sneaker NFTs available. However, only individuals who possess the partnered NFTs will have the opportunity to purchase the exclusive physical versions.
To obtain the physical Nike Air Force 1 Sneaker, there will be a forging event taking place on RTFKT’s website from April 24 to May 8. Holders of the sneaker NFTs will place orders for the physical versions, which will be delivered in the fourth quarter of this year. A statement on the website reads, “Step into the future with RTFKT and Nike’s Air Force 1 collection: featuring limited edition designs by Takashi Murakami. Get the NFT to be able to get the physical sneakers on 4.24.23.”
As a result, those interested in the physical versions will need to acquire the tokens that constitute the Air Force 1 NFT collection. “The RTFKT x Nike Air Force 1 digital collectibles have already been minted at a price, thus holders will only have to pay gas fees for the transactions during the Forging event. If, however, you do not currently own a digital collectible from the above mentioned OpenSea Pre-Forge collection, then you will need to buy a pair of OpenSea, or another secondary marketplace, to be eligible for the Forging event.”
The sneakers come in ten different colors: Genesis, Murakami Drip, Human, Robot, Demon, Angel, Reptile, Undead, Murakami DNA, and Alien.