Papa John’s Pizza has taken its first steps into the Metaverse by launching digital collectibles of its three most popular pizzas in collaboration with OneRare’s foodverse. OneRare is a Metaverse platform that provides gaming experiences, virtual restaurant experiences, and NFT collectibles for the global food and beverage industry. The platform’s visitors will soon have access to Papa John’s NFT collectibles of Super Papa’s Pizza, Spicy Chicken Ranch Pizza, and Vegan Sheese Garden Special Pizza.
— OneRare Foodverse (@onerarenft) March 30, 2023
This marks Papa John’s foray into the Web3, providing a new dimension for its fans to explore. The launch of these NFTs allows the brand to incentivize and reward its loyal customers, akin to Starbucks. Holders of the NFTs will be privy to the brand’s history, as well as receive exclusive access to some of its famous recipes through an immersive experience.
Papa John’s CEO in the UAE, Tapan Vaidya, expressed the brand’s commitment to exploring innovative technologies like NFTs and Web3. He notes, “Our tie-up with OneRare is a step in that direction, and not only positions our brand at the forefront of the industry but also helps us capture the attention and loyalty of the next generation of consumers, who are eager for cutting-edge experiences.”
Supreet Raju, OneRare’s cofounder, also shared the excitement about the collaboration, stating that both companies are setting the pace for the industry by launching these NFTs. The NFTs will be available through OneRare Kitchen, with further details on the launch to be announced soon.