OneOf, a Web3 platform that simplifies the process of creating and collecting NFTs, has made a significant acquisition in its quest to onboard one billion non-crypto natives to Web3. The platform recently announced its acquisition of TAP Network, a software company that designs customer loyalty programs for some of the world’s most prominent brands. TAP Network’s proprietary software employs blockchain technology to create customer loyalty programs, enabling users to accumulate points or cryptocurrency that can later be exchanged for real-world items from more than 250,000 brands. Uber, Warner Music Group, and Brave are among TAP Network’s clientele.
OneOf intends to leverage TAP Network’s technology to launch a new product called OnePlatform, which will combine the customer loyalty program software with OneOf’s user-friendly NFT platform. This move aims to revolutionize the brand-consumer relationship by incentivizing consumers to interact with brands and fostering their brand advocacy. According to CEO Lin Dai, “Web3 presents an opportunity for major brands and institutions unlike anything prior. Rather than brands ‘paying a toll’ to access their audience via Big Tech platforms, enterprises can now own their Web3 platform and tech stack from the start and build authentic, lasting relationships with their communities.”
Since its inception in 2021, OneOf has created digital collectibles for various renowned brands such as Doja Cat, The Notorious B.I.G, American Express, Ebay, Anheuser-Busch, and Gatorade. By acquiring TAP Network, OneOf is positioning itself as a leader in making Web3 accessible to all and streamlining the process for brands to create customer loyalty programs using blockchain technology.