Manchester City, one of the world’s most renowned football clubs, has teamed up with Power of Women to launch an exclusive NFT collection to commemorate International Women’s Day. The collection is set to debut on March 8, coinciding with this year’s Women’s Day celebrations, and seeks to celebrate the passion and diversity of women in football today.
The NFT collection is made up of five beautifully bold digital artworks, namely I Am Powerful, I Am Proud, I Am Fearless, I Am Courage, and I Am Resilient. These pieces draw their inspiration from the remarkable Manchester City x Puma Pankhurst kit range, which will be showcased by both the women’s and men’s teams at their respective matches over the weekend.
Proceeds from the sale of the NFT collection will be donated to City’s official charity, City in the Community, specifically to support the City Girls program. This program provides a safe space for young women in the Manchester area to engage in football, improve their physical and mental well-being, and develop their leadership skills.
The NFT drop will take place on March 8, at 12 pm GMT / 7AM EST via the OpenSea marketplace. This will mark Man City’s sixth drop as the club continues to explore the potential of Web3 and NFTs to better engage with fans and improve its surrounding community.
Over one month in the making…
On International Women's Day 2023.
We are SO PROUD to bring you:
— Power Of Women (@PowerOfWomenNFT) March 3, 2023
In a press release, Nuria Tarré, Chief Marketing and Fan Experience Officer at City Football Group, expressed her excitement, saying, “Following the success of our fifth collection launched in August 2022, we are incredibly excited to further our journey within the NFT and blockchain space with this landmark sixth digital art collection, as we continue to grow our reputation as a collaborative and authentic brand in the digital art space.”
Furthermore, Tarré highlighted the importance of the collaboration with Power of Women, stating, “We’re pleased to have been able to collaborate with Power Of Women on these pieces, as part of our wider club activity celebrating International Women’s Day.”
Artist and founder of Power Of Women, Leah Ibrahim Sams, expressed her enthusiasm for the collaboration, stating, “As a young girl, football was always the sport played by boys; the footballers everyone admired were men, and I never saw myself as ‘cool’ enough to support a team, let alone strong or confident enough to play.”
Sams added, “So when Man City approached me to create a collection for International Women’s Day 2023, I was honored by the opportunity to join forces with one of the most iconic football clubs in the world and celebrate what it means to be a female athlete and football fan today.”
The NFT collection draws inspiration from the diverse fanbase of Manchester City football club and the Suffragette movement, which originated in Manchester. The two parties involved in the collection aim to inspire and empower the next generation of women.