NBA superstar LeBron James was recently spotted wearing exclusive RTFKT x Nike Air Force 1 Genesis sneakers, which are only obtainable by minting an Ethereum NFT created by Nike subsidiary, RTFKT. The basketball icon was also presented with his own unique Clone X NFT avatar by RTFKT founders.
James wore the limited-edition sneakers ahead of the Los Angeles Lakers’ Game 1 victory against the Golden State Warriors in the NBA’s Western Conference Semifinals. The Lakers shared a photo of James and teammate Anthony Davis on social media, which quickly gained traction among RTFKT NFT holders and was subsequently tweeted by the company itself.
RTFKT co-founder Steven “Zaptio” Vasilev shared an image of himself and RTFKT COO Nikhil Gopalani presenting James with his one-of-a-kind Clone X avatar. Decrypt reached out to both RTFKT and Nike representatives for further information on their interactions with James, but neither company provided an immediate response.
— Zaptio RTFKT (@Zaptio) May 3, 2023
The RTFKT x Nike Air Force 1 Genesis collection consists of only 1,776 pairs of sneakers that can be acquired by purchasing an NFT and redeeming it for the physical product. Secondary market prices for the Genesis NFTs begin at 0.4 ETH or $740 on OpenSea.
Clone X, an Ethereum NFT profile picture (PFP) project, was launched in 2021 as a collaboration between RTFKT and Japanese contemporary artist Takashi Murakami. The project has since become one of the most successful PFP initiatives, generating nearly $835 million in trading volume to date, according to data from CryptoSlam.
In addition to RTFKT’s NFT offerings, Nike has introduced its digital sneakers and apparel platform, .SWOOSH, on the Ethereum scaling network, Polygon. Last month, Nike announced that .SWOOSH has over 330,000 users and will initiate the minting process for “Our Force 1” NFT-based sneakers starting May 8.