Play-to-earn gaming guild P2Earn is on the rise again, and Electronic Arts (EA) co-founder, Jeff Burton, has been added to the company’s board as Chairman of its Board of Advisors. P2Earn is a Canadian blockchain gaming company that plans to offer gamers an online platform, equipment, and access to video game NFTs in exchange for a percentage of their winnings. According to a recent tweet, the platform is set to launch on the Ethereum scaling network Polygon by the end of Q2 2023.

Burton, who sees Web3 gaming as the future, stated, “I have long believed that the concept of players earning a share of the profits through gameplay was the future of all gaming.” He also believes in the potential of such “guild” models, which are similar to traditional gaming and esports industry organizations, and suggested that play-to-earn gaming could enable social mobility and create a new economy unto itself.

With his professional interest in crypto dating back to at least 2017, Burton was previously on the Board of Advisors for BitDegree, which offers crypto courses. He is currently also the Chairman of the Board of Advisors for Lithuania-based crypto game Engines of Fury, which is currently in beta and calls itself a “MOBA RPG” – a mix between the multiplayer online battle arena (MOBA) genre and role-playing games (RPGs), in which players can raid dungeons and fight monsters.

P2Earn CEO Alex Lineton stated that the guild plans to add more game industry veterans to its board, as well. “We are excited that Jeff has joined the company as we prepare for our full public launch of the P2Earn gaming guild,” Lineton said. “Jeff’s experience and network are not only legendary in the industry but also proving invaluable to us as we begin to enter the next phase of growth.”

While play-to-earn gaming gained popularity in 2021 with the rise of monster-battling game Axie Infinity, which stacked up billions of dollars’ worth of NFT sales, its popularity declined when the game’s economy collapsed in early 2022 and the broader crypto market declined. However, P2Earn is betting that it will have a second life ahead.