CHARLES & KEITH, the high-end women’s fashion brand, has recently ventured into the Metaverse, thanks to its partnership with The Sandbox. The CHARLESKEITHHAUS, as it is called, is a digital world that visitors can explore and engage with in a variety of ways. The virtual universe offers an immersive and entertaining way to experience the brand’s digital ecosystem, which has been modelled after the Spring Summer 2023 campaign, “State of Play.” The Metaverse is open to the public from March 13th to March 27th.
Inspired by playhouse architecture, 𝗖𝗛𝗔𝗥𝗟𝗘𝗦𝗞𝗘𝗜𝗧𝗛𝗛𝗔𝗨𝗦 represents an immersive, fun new way to experience fashion. 👡👛 Quests, special guests and more!@Charles_Keith
— The Sandbox (@TheSandboxGame) March 13, 2023
In addition, the CHARLESKEITHHAUS has been designed to evoke the playful and exciting Spring Summer 2023 styles, with a color palette and NFT artworks that showcase the latest fashion trends. Guests can look forward to exciting in-game quests, including quizzes and parkour challenges, as well as the opportunity to discover a secret room where they can redeem a digital wearable of the Petra Curved Shoulder Bag, this season’s must-have accessory. Furthermore, attendees will be treated to a rooftop party hosted by the renowned South Korean virtual artist APOKI, who will be wearing the CHARLES & KEITH collection, which will be available for purchase.
The CHARLESKEITHHAUS is an excellent opportunity for fans of the brand to explore and connect with like-minded individuals. Attendees can participate in various activities and purchase digital wearables from the Spring Summer 2023 collection, which they can showcase in the Metaverse. The CHARLES & KEITH brand’s foray into the Metaverse showcases its commitment to innovation and creativity, as well as its ability to leverage technology to reach and engage with a wider audience.