Bluesky, a decentralized social media platform incubated by Twitter prior to Elon Musk’s tenure, is steadily garnering attention as a potential rival to its parent company. With the platform’s beta phase gradually accommodating more users, it has begun to draw prominent NFT creators, artists, builders, and collectors from the Web3 space.
— BETTY (@betty_nft) April 19, 2023
Notable creators such as DeGods and y00ts founder Rohun “Frank” Vora, pseudonymous Deadfellaz NFT project co-creator Betty, and Rug Radio co-founder and co-CEO Farokh Sarmad have transitioned to Bluesky. These projects have also established their own presence on the platform. Several Web3 creators, including digital artists Vinnie Hager, Patrick Amadon, Ryan “ThankYouX” Wilson, and Pindar Van Arman, photographer John Knopf, pseudonymous Cozomo de’ Medici, and digital artist and September Mourning musician Emily Lazar, have also joined the platform.
The influx of artists has led to a rise in shared and reshared artwork on the platform, drawing praise from users such as NFT Now founder and CEO Matt Medved. While these Web3 creators and personalities continue to maintain their presence on Twitter, the significantly smaller user base of Bluesky during its invite-driven beta rollout has not deterred them from exploring the decentralized platform.
— Farokh (@farokh) April 19, 2023
Twitter founder and former CEO Jack Dorsey initiated the Bluesky project in 2019 to develop a decentralized social media protocol that Twitter could eventually adopt. After a couple of years of discreet development, the project spun out after Elon Musk took over as Twitter’s owner and CEO, raising $13 million in funding.
Bluesky offers a familiar user experience and interface, along with dedicated apps for iOS and Android devices, differentiating itself from other decentralized platforms such as Mastodon. Its federated model allows profile transfers between AT Protocol platforms and provides users with control over content-serving algorithms for enhanced trust in online spaces. As the AT Protocol continues to evolve, it could potentially power a network of decentralized platforms, with Bluesky as an early, relatively centralized component.
The platform’s recognizable interface, user experience, and underlying decentralized protocol make it an attractive option for Web3 enthusiasts and could potentially drive broader adoption among early adopters as the platform matures.