BlockBar, a luxury liquor NFT platform, is solidifying its position as the preferred destination for alcohol-related NFTs with the addition of Jamie Ritchie, the current head of wine and spirits at Sotheby’s, as Chief Operating Officer. Ritchie, a seasoned drinks expert with over 32 years of experience at Sotheby’s, has a reputation for his strategic planning, operational excellence, and exceptional client service. He will commence his new role at BlockBar on July 6 and is excited to embark on a new adventure with a dynamic team that shares his vision and values.

BlockBar, founded in 2021, specializes in sourcing exclusive wines and spirits directly from luxury brands and issuing NFTs that serve as digital certificates of authenticity on the blockchain. The platform has seen considerable success and offers bottles from reputable brands like Glenfiddich, Hennessy, Johnnie Walker, Dewar’s, 1800, and more. Each bottle purchased on the platform can be redeemed or sold on secondary markets. Dov Falic, BlockBar’s CEO and co-founder, is honored to have Ritchie join the team and believes that their innovative business model will redefine how wines and spirits are distributed globally. He anticipates significant growth for BlockBar in the coming years, making it a global leader in blockchain wine and spirits investment.