Candy Digital, a company specializing in non-fungible tokens (NFTs), has entered into a partnership with Getty Images, a renowned provider of high-quality photos. The collaboration will result in the launch of an NFT collection featuring curated photographs of famous musicians from the 1970s and the photographers who captured them. Iconic figures such as Jimi Hendrix, John Lennon, Elvis Presley, and James Brown will be among the rock stars featured in the collection, which is expected to appeal to music and photography enthusiasts alike.
Candy Digital, which has primarily focused on sports collectibles since its establishment in late 2021, is expanding into music photography by leveraging Getty Images’ extensive stock photo catalog. The curated collection of photos will be available through an open-edition mint scheduled for March 21st. The partnership between Candy and Getty was first announced in May of last year and is expected to be a long-term collaboration.
This inaugural '70s Music & Culture Collection celebrates the moments in time that defined music and culture in the 1970s and the photographHere's'70sers who captured them.
Here’s what makes this collection so unique 🧵 pic.twitter.com/UthMpyfwmp
— Candy (@CandyDigital) March 7, 2023
Scott Lawin, CEO of Candy Digital, expressed enthusiasm about the partnership, stating, “We’re excited about the opportunity to engage with a new audience. Our goal is to create opportunities for people to explore and collect different types of content and intellectual property.” Lawin added that his company is eager to explore the vast collection of photos contained in the Getty archives, which cover a range of subjects and span several decades.
One noteworthy aspect of the collection is that it will showcase the work of six photographers, including David Redfern and Fin Costello, rather than being organized around specific musical talents. The NFT collectibles will be priced between $25 and $200 and will be subject to scarcity based on the waiting period to acquire a desired piece. This collaboration marks Candy Digital’s foray into a new market and highlights the company’s commitment to offering unique and diverse NFT collections.