Brave, a privacy-focused web browser, has recently unveiled a new feature that enables its users to buy and sell cryptocurrency directly from its integrated Brave Wallet. The new feature allows users to sell cryptocurrencies for fiat currencies such as the US dollar, euro, and British pound, without having to leave the Brave platform. This feature aims to make self-custody of cryptocurrency easier and more secure for users, especially in light of recent mishandling of funds by some centralized exchanges.

The feature is powered by Ramp Network, a crypto on-ramp startup. Currently, users in select countries can sell 38 cryptocurrencies, including Ethereum, Solana, USDC, and Brave’s own Basic Attention Token (BAT) through the off-ramp service. Brave’s announcement comes as self-custody of digital assets gains popularity, and it believes that innovations in user experience, like this feature, will facilitate the shift from centralized exchanges to self-custody. Brave, which launched in 2016, blocks online ads and trackers by default, making it a popular choice for privacy-conscious users. In 2017, the platform added the Basic Attention Token (BAT), which rewards users for viewing ads. Earlier this year, Brave collaborated with Ramp to enable users to buy crypto with fiat currency, and last month it added support for decentralized applications (dapps) using the Solana blockchain on its mobile browsers.